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NextStep marketing platform

Journey Example: Welcome Sequence

A step-by-step example of a common nurture sequence.

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### Welcome → Wait 3 Days → Decision: Has Not Replied → Follow-up or Exit

This is a standard nurture pattern: send a welcome message, wait three days, then send a follow-up only to contacts who have not replied.

#### Step-by-step build

**Step 1 — Create the journey** 1. Go to `/journeys` → **New journey**. 2. Name it "Welcome sequence – Brand X". Assign to Brand X.

**Step 2 — Set enrollment rules** 1. Open the **Delivery safeguards** tab. 2. In the **Automatic enrollment** section, add a rule: *Tags → Has any of → `newsletter-subscriber`*. 3. Click **Save enrollment rules**.

**Step 3 — Build the graph**

Open the **Builder** tab and add these steps:

1. **Add a Send node:** Choose your "Welcome Email". Make this the **starting step**. 2. **Add a Wait node:** Set it to 72 hours (3 days). Connect Send to Wait. 3. **Add a Branch node:** Name it "Has not replied?". Connect Wait to Branch. 4. On the Branch node, add a condition edge: - Condition type: **Email activity** - **Has not** replied - Scope: **Any earlier email in this Journey** 5. **Add a second Send node** for your follow-up email. Connect the **"Has not replied"** edge to it. 6. Add an **Exit node** labelled "Sequence complete". Connect the Follow-up Send to it. 7. Add a second **Exit node** labelled "Already replied". Connect the Branch's **"Otherwise"** edge to it.