NextStep
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NextStep marketing platform

Analytics and Logs

Track performance and review delivery logs.

Explore NextStep with sample data

### Reporting

The dashboard and individual detail pages provide performance metrics:

- **Campaigns:** Aggregate views of reach, engagement, email opens, and clicks. - **Journeys:** The **Enrollments & Runs** tab shows completion rates and path analysis. - **Posts:** Impressions, likes, and comments pulled from the social platforms.

### Delivery Logs

Go to `/settings` → **Logs** to view raw delivery attempts. This is crucial for troubleshooting why an email wasn't sent.

The logs will show: - Successful deliveries. - Bounces and drops. - **Deferred** events (e.g., hit message cap, hit warm-up cap, outside delivery window). - **Stale** events (message expired before a valid delivery window opened).

### Webhooks

Go to `/settings/webhooks` to configure outbound webhooks. NextStep can ping your external systems when key events occur (e.g., contact created, email clicked, journey completed).